RESUME
Professional
info
I have over 3 years experience in Communications, Media, and Production. I'm also a creative Search Marketing Strategist successfully managing multiple, concurrent client projects. Experienced knowledge of Google Analytics and campaign strategy and optimization to produce results. Establish dynamic relationships to drive future business opportunities, growth, and increase profitability. I have created written and video productions for several organizations. Whether it is publicity and promotional videos for upcoming events, wardrobe and makeup for film, or hosting in front of the camera; I am well versed in many media outlets.
Skills
Search Engine Marketing (SEM)
Google Ads
Google Analytics
Google Shopping
Microsoft Ads
Senior leadership experience
Training leadership
Pay-per-click advertising
Digital advertising
Account management
Adobe Premiere Pro and Audition
Public Speaking
Speech Writing
Makeup Artistry
On-Air Hosting
Costume Design
Directing Talent
Social Media Content Creator
Story Telling and Creative Writing
Work
experience
Senior Digital Ad Campaign Specialist
Spectrum Reach
October 2017 - present | Charlotte, NC
I create effective campaign strategies and drive increases in revenue for sales teams primarily in the West. Review monthly account performance reports and identify accounts that are not meeting their Key Performance Indicators (KPI) as established by the business. Review keywords, clicks and conversions of customers to determine areas that need updating.
Traffic Inventory Specialist
Raycom Media
June 2015 - October 2017 | Charlotte, NC
I manage inventory for WLOX in Biloxi, Mississippi. My responsibilities include completing and finalize daily logs, conducting weekly meetings with sales staff to increase revenue, and help ensure station meets yearly and quarterly budget goals.
Intern
Sinclair Broadcasting Group
May 2014 - August 2014 | Asheville, NC
As an intern at WLOS in Asheville, NC I was able to conduct interviews, edit videos for packages, write stories for TV and web, shadow reporters and anchors, collect quotes and sound bites, and successfully pitch ideas for stories.
Education
The University of North Carolina
August 2011 - May 2015 | Chapel Hill, NC
I graduated from UNC Chapel Hill with a bachelor's degree in Communications with a concentration in Media Studies and Production along with a minor in Theatrical Production with a concentration in Costume.